By exchanging links you will get many link partners for your website, where more and more so the better you’re ranking on search engines because of it. Thus, a link back will be a lot you get from your link partners are invited to share.
You’ll get lots of anchor text from other websites. Anchor text is a link that keyword. When you give a comment on another blog for example, then you enter a keyword in the name, then later it will be ‘Anchor text’, or if for example you leave a link in the classifieds by paying a certain price, it is also the anchor text. Well anchor text will greatly determine your ranking will be good at what keywords. And this is a very strong effect on the ranking of your website. With exchange links then you will get lots of backlinks and at the same time a lot of anchor text. Fun is not it?
You get a lot of additional visits. Since you are exchanging links with other websites that also may have a lot of visits. Then there is possibility, link to your site that is in other people’s websites were then at the click by visitors there, then you will get additional visits. Imagine if you exchange links with hundreds of different websites, of course you’ll get additional traffic from there.